A phenomenon that has gained popularity in Bangkok is "caravan trips", i. e., group trips / tours by means of driving your own vehicle. At first, caravan trips were one or two days events to explore the areas near or around Bangkok. Since then, it has developed into trips lasting 5-15 days and going as far as to South Vietnam via Laos or to Southern China.
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There are also caravans for special interests such as off-road driving and then you better prepare your car with snorkel, winch and A/T tires.
The increased interest in caravan trips was surely the inspiration for a very popular Thai movie from a few years back:
http://www.majorcineplex.com/movie_detail.php?mid=556
The movie is a romantic comedy where the background story is aa road trip through southern Vietnam (from Hue to Dalat) and the scenery is quite stunning.
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